Custom KPI's

For example: visualized trend analysis of online goals linked to custom segments, ROI analysis, funnel analysis

Number of users

Number of users with concurrent access to the internet scorecard

cost components

Traffic sources are linked to cost structure (monthly, CPC, CPA, CPL, CPM)

Basic Log book

Capture of analysis results, improvement actions linked to KPI reports

Custom KPI's

For example: visualized trend analysis of online goals linked to custom segments, ROI analysis, funnel analysis

Number of users

Number of users with concurrent access to the internet scorecard

cost components

Traffic sources are linked to cost structure (monthly, CPC, CPA, CPL, CPM)

Pro Log book

Capture of analysis results, improvement actions linked to KPI reports. Improvement actions are assigned to users and monitored for follow up. Planning, actions and follow up of Online Campaigns

Unlimited number of Google Analytics profiles

Custom KPI's

For example: visualized trend analysis of online goals linked to custom segments, ROI analysis, funnel analysis, set up for different user roles (strategic KPI's / tactical KPI's / operational KPI's)

Number of users

Number of users with concurrent access to the internet scorecard

User roles and views

Based on user role, the system determines which data will be available for this user. The ability to report analysis results and improvement actions is linked to the user role.

cost components

Traffic sources are linked to cost structure (monthly, CPC, CPA, CPL, CPM)

Pro Log book

Capture of analysis results, improvement actions linked to KPI reports. Improvement actions are assigned to users and monitored for follow up. Planning, actions and follow up of Online Campaigns

Campaign management

Improved management of online campaigns by using this campaign management tool. Insight into actions, responsibilities, time management.

Export

The reports can be formatted customer-specific and distributed in for example CSV, XML or other formats. Distribution occurs via a time scheduler.

Workflow

The Internet Scorecard will be completely custom configured to fit into the existing processes of the organization.