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User Management
KPI’s
ROI analysis
Traffic sources
Log book
Workflow
Data Export or enrichment
Own company styleTraffic sources
Traffic sources and trend view
By defining different traffic sources, you can segment cost, visitor behavior and performance by origin of your visitors.
Also, you can split or combine different traffic sources, giving you direct insight into the performance of one or more traffic sources against the total.
Define traffic sources
In the Internet Scorecard, you can create as many traffic sources as you want. In this way, you can for instance segment SEO traffic by selected keyword combinations. Or segment e-mail marketing or offline campaigns by theme.
Trend view
Using the trend view, you can see directly which traffic sources are most effective.
