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User Management
KPI’s
ROI analysis
Traffic sources
Log book
Workflow
Data Export or enrichment
Own company styleROI analysis
Automatic calculation and trend report of ROI
By linking costs (contracts) to traffic sources, you can automatically calculate and compare the ROI of all your paid and non-paid traffic sources. Also non-paid traffic sources? Yes! Also social media related activities and SEO cost time (and money). With the Internet Scorecard, you can also display the costs and return of those activities.
Different cost structures
With the Internet Scorecard you can make clear the cost per traffic source. Per month, week or day and on the basis of CPC, CPM or CPA. Also you can combine different traffic sources together to get a better overview. This allows for easier measurement of the performance of social media.
Return / Cost savings
Online sales can be easily linked to return. However, with the Internet Scorecard you can also clearly report the return and cost savings of for example lead generation or the usage of self-service applications by visitors.
